All process consulting hopefuls needs to grasp the case interview. This WetFeet Insider advisor presents tips about surviving the case interview; a proof of the various case kinds, with vintage examples of every; seven perform case questions you should use to perform employing your new talents; distinct examples of ways to reply to every one form of case query, together with pattern interview scripts. BUS037020
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Extra info for Ace Your Case! Consulting Interviews (WetFeet Insider Guide)
It’s okay to not say anything for a minute or two. Collect your thoughts, and write down a few notes if necessary before starting back into the case. 3. If you feel your wheels starting to spin, say, “As I’m working through this, I know I’m starting to get into too much detail. I think the major issue for the client on this front is X. In addition, I know that we still need to talk 44 Copyright 2003 WetFeet, Inc. ” 4. Tell the interviewer that you believe you misinterpreted the information and explain why you now think your response has missed the mark.
Finally, the company 42 Copyright 2003 WetFeet, Inc. analysis would likely include a look at the client’s strengths and weaknesses, its internal resources, its longer-term strategy, and how well situated it is to handle the different issues you identified in the customer and competition pieces of your answer. The 4Ps Application: Marketing and New Product Development Questions Here’s a favorite one from the Marketing Hall of Fame. The 4Ps are product, price, promotion, and place (distribution).
Now that you know how a 2 x 2 can be used, give it a try! For example, let’s say you are looking at a new product-introduction case. Should we launch a new cereal, and if we do, will it eat up our existing brand? “Well,” you might say, “Let’s look at the industry as it stands today. We have sweetened and unsweetened cereals, and we have cereals that get soggy in milk and those that stay crispy. If we draw a 2 x 2 of the marketplace, we have a whole bunch of brands occupying this upper right-hand Cap’n Crunch quadrant that represent sweetened, stay-crisp cereals.
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