By Tony Feldman
During this transparent and hugely available ebook, Tony Feldman offers an account of the evolution and alertness of electronic media. Clarifying its underlying applied sciences, he identifies its substantial advertisement and human capability. utilizing as a place to begin a simplification which considers new media in unique sectors; packaged "off-line" media akin to CD-ROMs; and the area of transmitted media consisting of electronic broadcasting and interactive on-line companies, Feldman presents a accomplished review of the electronic media panorama. targeting multimedia and the leisure media he describes and analyses the excellent upward thrust of CD-based info and the both innovative improvement of the web and on-line providers. Set inside of a advertisement context, readers can determine the capability to generate profit and cash in on the hot media. An creation to electronic Media concludes with a strategic review of the consequences of going electronic for people, businesses and companies.
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Additional resources for An introduction to digital media
We need to find a means of making the technology transparent so that all the user sees is its application. What does this mean in terms of our immediate digital future? One thing it suggests is that even in cases when the digital products delivered are no more than the same old analogue ones but with added value in the way they are distributed, there will be serious interactive design issues to be addressed just to ensure users can find what they want. Otherwise, increased customer choice rapidly becomes a bane, not a boon.
Otherwise, increased customer choice rapidly becomes a bane, not a boon. Navigation software must give customers an easy-to-read, easy-to-use road map of everything they can have, so they can get what they want with no fuss and definitely no prior training. If it is only a partial map, if it is inaccurate, if it is hard to read—the new world of abundant media choice will fall flat on its face. So interactivity and interactive design counts in a big way even when it is only a pathway to linear experiences.
We are moving towards a widely available facility to include full screen video on computer screens as naturally as we have come to expect it from television screens. Perhaps even more pressing a question now is how well such compression schemes will allow the easy transfer of video over computer networks relying on ubiquitous but inherently narrowband links such as telephone lines. MAVERICK COMPRESSION SCHEMES Despite improvements in the software-based schemes, they are principally a pragmatic solution to a commercial publishing problem rather than a realistic way of handling extreme video compression.
An introduction to digital media by Tony Feldman